Tourism West Coast brand identity and logo design

Graphic Design Council, Web site design, Brochure design, Packaging design, Brand Strategy and Logo design, Advertising and Magazine, Exhibition and Digital Signage, Animation and 3D Illustration..

Tourism West Coast brand identity and logo design

The Problem

Tourism West Coast had a unique problem, how to unite the longest, narrowest and most isolated region in New Zealand. A place of incredible rugged beauty and diversity on a geographic and cultural level.

This wasn't helped by the ubiquitous description "West Coast" ... (of where?) overseas visitors were, understandably, confused, how could marketing initiatives be given a stronger sense of place and identity? David Craggs of Graphic Design Council worked closely with Peter Morrison from the West Coast Tourism Board to produce a series of strategies to turn the negatives into positives.

The Solution

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The Outcome

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Lorem ipsum et exerci ponderum indoctum sed, enim malorum democritum te per, suas iudico exerci vis et. Ea putant detraxit nec, sonet dissentiet ei his. Cu verterem dissentiet nam, efficiendi repudiandae ex sea, ea zzril scribentur pro. Delectus verterem facilisi h. logo design, graphic design, brochure design, web design

For more information contact us at 021 293 5652 or click here to email Graphic Design Council

Graphic Design Highlights

Defining the success story that took Methven into the global markets

In 2002 Methven tapware, one of New Zealand's oldest companies went through a management buyout. the new team were young, energetic and focused on making a difference through design excellence. their brand had been around for what seemed forever (and in New Zealand terms, exactly that) how do you take a ma and pa kettle brand and revive it to bring it into the new century?...

Logo Design, Brand Identity, Website Design, Magazine and Press Advertising Campaign, Digital Signage and Brochure Design

Re-engineering Palm Clinic's brand to gave a sense of vitality and clarity to all audiences

Graphic Design Council reshaped a successful business and has re-energised it for the future. Staff and clients now have a greater understanding of the great work and level of care that is inherent at Palm Clinic.

Logo Design, Brand Identity, Magazine and Press Advertising Campaign, Digital Signage and Brochure Design

thoughtful packaging strategy and design led to a 25% increase in sales with no external marketing.

Brewtec saw a sigificant increase in sales with only shelf appeal to explain the uptake by consumers who were looking for a product that fitted their home crafted philosophies and sense of self.

Packaging Design

A brand identity designed to straddle the consumer and research world

A sohisticated system of analysing consumer habits and trends needed to communicate to two distinctive groups while signalling tangible benefits to both.

Logo Design, Brand Identity and Website Design

Smart use of animation and architectural graphics gives greater access to New Zealand's premier art collection

A combination of 3D modelling and animation gives the visitor the ability to explore, in the virtual world, what's available in the Auckland Art Galleries, both the old and the new.

3D modelling, Animation, Website Design and Interactive Presentation

Tourism West Coast employed Graphic Design Council to revise their brand identity and logo design for greater penetration into the Australasian market.

Graphic Design Council, Web site design, Brochure design, Packaging design, Brand Strategy and Logo design, Advertising and Magazine, Exhibition and Digital Signage, Animation and 3D Illustration..